A frequently asked question...
What is a copywriter?
A copywriter writes promotional copy about a company’s product or service.
I can write so why should I pay you, can’t I do it?
In theory, yes you can. I can also, theoretically, build a website but I had someone else build this one because I wanted a professional to do it properly. I preferred to pay for that person’s specialist knowledge because it was in the best interests of my business.
But that’s technical. Writing is just words.
No that’s doing writing a disservice. It’s not just words – it’s also maximising your chances of being read. Good copywriters have had serious training, acres of experience and have an excellent understanding of the communications world. Let me ask you: what’s the optimum number of words for the home page of your website?
300 or less?
You mean ‘fewer’. Sorry that was a bit of a trick because the answer to the question is up for debate but you just made one of the most common grammatical mistakes I see in copy. Part of the copywriter’s role is to make sure your copy doesn’t contain any mistakes like that.
OK – but wouldn’t my spellchecker have picked that up?
You can’t rely on spellcheckers to tell you when a word that’s been spelt properly isn’t used properly. They won’t pick up punctuation errors either.
Still think I could do it….
But think of it like this: there are millions of words and an infinite variety of sentences you can make from them. The public is bombarded by words but they read only a fraction. You have seconds to grab their attention and you need to know which pattern of words will work for you. You aren’t a specialist in the copywriting field and putting together a random pattern of words is a false economy. You need to talk to someone who has an in-depth knowledge of copywriting. Luckily you are talking to someone with an in-depth knowledge of copywriting: Bowler Hat.
Call Bowler Hat on 020 8404 0453 or 07946 450708 to talk about writing services that could help your business or email details here.
